Novels Trade Size
Posted in Manga on 08/08/2011 06:16 pm by adminNovels Trade Size
Using Trade Shows to Launch or License Your Novel Consumer Product Is Key
by: Geoff Ficke
Using Trade Shows to Launch or License Your Novel Consumer Product Is Key
Each business day we are approached by entrepreneurs, small businesses, and inventors from all over the world seeking guidance and asking how best to launch and successfully commercialize their consumer product or service innovation. In almost every case investment monies are very dear. There is no one universal answer as every situation is unique. However, we find that we almost always include a suggestion of industry specific trade show participation as a key piece of the answer.
Every category of consumer product has an assortment of local, regional, national or international trade shows devoted exclusively to related products and services. There are Food Product and Gourmet Food Product trade shows. The Pet Product industry has numerous events. Ditto for Hardware Products, Toys and Games, Pool and Spa Products, Gift Products, Table Top Gifts, Hunting, Fishing and Outdoor Products, Sporting Goods, Home and Garden Products, Do-It-Yourself Products, Cosmetics, Jewelry, Wellness Products, Natural Products and, well…you get the picture. If you want to sell, license or introduce a consumer product there is a venue that is the ideal target of opportunity available for you to utilize.
Why are trade shows so important? The answer is simple. In an impersonal digital world the internet has created an inconvenient and often insurmountable buffer between entrepreneurs and decision makers (buyers). In order to bridge the electronic divide you must be able to personally meet and educate the key decision maker on the unique features and benefits of your product. This is best accomplished at trade shows.
Attending trade shows is an important part of retail buyer responsibility. It is easy for a buyer to accept an anonymous new product application from an on-line submission and electronically decline the offer. This is not only easy, but highly impersonal and a way to evade the additional work load that comes with adding new items to a stores retail mix. Management, however, expects buyers to not only attend trade shows, but to discover and bring home new, innovative products.
On the floor of a trade show the entrepreneur can network, demonstrate and display their product and become personally familiar with key personnel in their class of trade. At every trade show I have ever worked there have been sales agents seeking new lines to carry and represent. There are competitors who want to buy or license new products that fit their space (or, beware, knock off your item). You will meet retail buyers from every conceivable size store, from big box to independent. The opportunity to properly present your product to the largest group of potentially important people is never greater than when you display your wares at a trade show.
There are costs attendant to trade show participation. Travel, booth rental, display and sales collateral must be covered. There are also clever strategies available to minimize cash outlays while discovering how the decision makers in your space will react to your new consumer product or service.
We just returned from a major high fashion jewelry industry trade show. Our client unveiled a brand new jewelry line by utilizing production quality prototype samples to demonstrate to the trade. Display was a one-off unit created by our preferred point-of-purchase manufacturer. Sales collateral was designed and produced utilizing a photo-shop graphic art technique. The result was that, with virtually zero inventory expense, the client was able to present his product and give every outward appearance of being an experienced, solid business, not a start-up.
Orders are now being written, international distribution deals negotiated and inventory produced to cover commitments. This expensive step can now be undertaken with a high level of confidence gained by the experience realized by trade show participation. This is just one example of penetrating a highly competitive consumer product market while significantly mitigating financial risk.
Trade shows work and they are prevalent for that reason. Make use of them!
About the Author
Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money. After putting himself through the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in the United States Marine Corp, Mr. Ficke commenced a career in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance. Geoff Ficke and his consulting firm, Duquesa Marketing, Inc. (www.duquesamarketing.com) has assisted businesses large and small, domestic and international, entrepreneurs, inventors and students in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of his customized strategies. He is a Senior Fellow at the Page Center for Entrepreneurial Studies, Business School, Miami University, Oxford, Ohio.
 |
 |
Bernard Cornwell A NOVEL OF ARTHUR EXCALIBUR 1999TRADESIZE PAPERBACK |  |
 |
US $1.99 | 29d 23h 42m |
 |
Someone To Love by Jude Deveraux 2007 Pb Trade Size 1st Edition A Novel | |
|
US $2.00 | 28d 22h 23m |
 |
Carpe Demon by Julie Kenner Fantasy Tradesize Novel | |
|
US $4.00 | 23d 2h 44m |
 |
ROBIN D OWENS HEART DANCE PLANET CELTA NOVEL TRADE SIZE | |
|
US $4.99 | 23d 57m |
 |
6 WESTERN ROMANCE novels various authors TRADE paperback size vg $799 X69 | |
|
US $7.99 | 14d 20h 53m |
 |
5 WESTERN ROMANCE novels various authors TRADE paperback size vg $699 X68 | |
|
US $6.99 | 14d 20h 52m |
 |
LOT OF 4 LOVE INSPIRED SUSPENSE NOVELS All Trade Size SC Large Print 2012 | |
|
US $13.50 | 14d 19h 9m |
 |
Arctic Drift by Clive Dirk Cussler A Dirk Pitt Novel 2009 Trade Size PB | |
|
US $1.40 | 13d 23h 7m |
 |
Poltergeist A Greywalker Novel by Kat Richardson 2007 Paperback Trade Size | |
|
US $2.99 | 11d 17h 6m |
 |
Beautiful Disaster by Kate Brian A Privilege Novel Trade Size Paperback | |
|
US $1.50 | 6d 21h 6m |
 |
Dark Slayer A Carpathian Novel by Christine Feehan 2009 Hardcover TRADESIZE | |
0 Bid | US $2.99 | 2d 2h 44m |
 |
JEAN PLAIDY 3 TRADESIZE NOVELS HISTORICAL ROMANCES | |
|
US $12.00 | 2d 12h 54m |
 |
Lot of 1 Sara Shepard Flawless A Pretty Little Liars Novel trade size pbk book | |
1 Bid | US $.25 | 2d 22h 48m |
 |
LOT OF 6 CLIVE CUSSLER NOVELS LARGER TRADE SIZE SOFTCOVERS | |
0 Bid | US $6.00 | 3d 1h 23m |
 |
15 CHRISTIAN ROMANCE Novels All Softcover TRADE Size | |
0 Bid | US $9.95 | 4d 32m |
 |
LOT OF 3 AIMEE FRIEDMAN TEEN NOVELS TRADE SIZE SOFTCOVERS | |
0 Bid | US $3.00 | 4d 1h 23m |
 |
Jennifer OConnell A Novel Dress Rehearsal Fiction Romance trade size paperback | |
0 Bid | US $.25 | 6d 10h 5m |
 |
Joanne Harris Blackberry Wine A Novel trade size pbk book New author of Chocolat | |
0 Bid | US $.25 | 6d 13h 8m |
 |
PanDigital 72-70FW 7-Inch Tablet Computer - White Refurbished
List Price:  |
DescriptionThe PanImage Multimedia tablet changes the way you access the web, access email, check social networks and curl up with a good book. With instant access to the Barnes & Noble PanImage Color Multimedia Tablet lets you read and carry hundreds of books, magazines, and newspapers with you wherever you go... |
 |
Pandigital Novel 2 GB 7-Inch WiFi Multimedia Tablet and Color eReader (Black) R70E200
List Price: |
DescriptionThe Pandigital Novel 7" Multimedia Tablet and Color eReader will change the way that you curl up with a good book. The 2GB internal memory holds hundreds of books, periodicals, and apps. And, memory is expandable to carry your full library, videos, and music files... |
 |
Pandigital Android 1 GB 7-Inch Multimedia Tablet and Color eReader with Kindle (White) R70G100
List Price: |
DescriptionRead. Surf. Play. The Pandigital Android 7-Inch Multimedia Tablet and Color eReader with Kindle will change the way that you curl up with a good book. Pandigital Color Multimedia eReaders feature full color, touch screen displays and brings dynamic multimedia to the eReader world... |
 |
Dexter Tools Of The Trade Showtime TV Show T-Shirt Tee
|
DescriptionThis t-shirt is print-to-order and may take 3-5 business days to ship. This includes all Expedited orders. |
 |
The Darkness II
List Price: |
DescriptionThe Darkness II is an intense first person shooter that delivers a twisted and gripping narrative of tragedy, modern crime drama, and supernatural horror. Sequel to the critically acclaimed 2007 release, The Darkness, The Darkness II is inspired by the popular comic book series produced by Top Cow Productions, Inc... |
 |
Junior Classic Books and Fairytales
List Price: |
DescriptionRead daily on your DS!Product InformationJunior Classic Books and Fairytales lets you explore worlds of intrigueand adventure in some of the best tales history has to offer. Get to know the timeless stories of Hansel and Gretel SnowWhite Pinocchio Huckleberry Finn Alice Dorothy Oliver Twist andmany more... |
 |
Fate/Extra
Sale Price: $18.29 |
DescriptionDeveloped by respected Japanese RPG developers Imageepoch and TYPE-MOON Fate/EXTRA will be released late 2011 in North America. An all new scenario that takes place in the wildly popular Fate/stay night universe Fate/EXTRA features a cast of new characters and fan favorites a unique easy to understand battle system and a grand story of destruction absolution and deep insight into what it truly means to be human... |
 |
Rift Collector's Edition
List Price: |
DescriptionRift is a Massively Multiplayer Online Role-playing Game (MMORPG) for PC that challenges players to stop an ongoing invasion of their world by horrific creatures from other planes of existence, while simultaneously growing ever more powerful by doing so... |
 |
Age of Wonders
Sale Price: $32.99 |
DescriptionWelcome to the Age of Wonders, once a time of magic and peace. An age swept into the ravaging gale of chaos by the arrival of a single, uninvited race: the Humans. The fragile balance that existed between the ancient races--Elves, Dwarves, Orcs, and other--has changed into a struggle for power and survival in the wake of the turmoil the Humans have brought to the land... |
 |
Full Service: My Adventures in Hollywood and the Secret Sex Lives of the Stars
List Price: |
DescriptionNewly discharged from the Marines after World War II, Scotty Bowers arrived in Hollywood in 1946. Young, charismatic, and strikingly handsome, he quickly caught the eye of many of the town’s stars and starlets... |
 |
Ayn Rand Box Set: Atlas Shrugged/ The Fountainhead
List Price: |
 |
A Game of Thrones (A Song of Ice and Fire, Book 1)
List Price: |
DescriptionA NEW ORIGINAL SERIES, NOW ON HBO.Here is the first volume in George R. R. Martin’s magnificent cycle of novels that includes A Clash of Kings and A Storm of Swords. As a whole, this series comprises a genuine masterpiece of modern fantasy, bringing together the best the genre has to offer... |